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︎︎︎ App.BIGGBY 
︎︎︎ BIGGBY Coffee
︎︎︎ Freight Energy
︎︎︎ Tony’s Chocolonely
︎︎︎ Lamy Pens
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App.Biggby

In-house | UI Design


Overview:

Biggby Coffee has a large offering of sites and apps, each targeting a separate user need. The current digital channels lack a consistent design language, leaving the overall user experience feeling confusing and disjointed. Reducing the total number of sites will allow for a simplified user journey, and improved customer experience, as well as making it easier for Biggby to maintain its online presence.

Current Digital Platforms:
  • biggby.com | The main company website with information about Biggby Coffee.
  • bhappylounge.com | Loyalty program site and an online store.
  • IOS and Android apps | Allow users to view Biggby’s menu.
  • app.biggby.com | Online ordering web app.
  • biggbyfranchising.com | Dedicated site for prospective franchisees.



Goal:

The overarching objective is to condense these various sites into a simplified cohesive experience across the fewest digital assets. This project is the first step towards this goal. It will combine the IOS and Android apps with the existing online ordering experience, including the new loyalty program.

Problems:
  • Confusing and outdated design.
  • Lack of pricing and menu updates.
  • No online ordering.
  • No meaningful features.

Solutions:
  • Simplify the overall design and user journey.
  • Integrate priority features: online ordering and loyalty program.
  • Rework existing item customization and checkout process.
  • Unify with the overall Biggby brand.

Menu




Item customization




Account/Dashboard



Check-out process



Conclusion:

The new app provides new features and much-needed improvements to the user’s journey while they order their favorite drinks, manage their loyalty points, and access their account. This design establishes a framework for future updates to the Biggby Coffee digital suite.

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Fun Fact: While most people assume Chameleons change colors to blend into their surroundings, more often their metachrosis is used to express emotions and communicate.